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Research papers

The better alternative to fusion

This paper describes a practical and economic route to providing the media planner with a multi-media and target group data base and evaluation system for campaign planning, where the different media results either are the planning and buying...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Peter Masson, Paul Sumner
Company: Bucknull & Masson
June 4, 2006
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Citation

Masson and Sumner (2006a, June 04). The better alternative to fusion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-better-alternative-to-fusion


Research papers

Measuring the 'daily reach of dailies' and newspaper sections

Many newspapers have a distinct and regular readership pattern across the days of the week, a function of general newspaper readership patterns and of differing editorial content. The current press readership model, based on 'average issue'...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Ingemar Lindberg, Paul Sumner, Peter Masson
Company: Bucknull & Masson
June 13, 2002
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Citation

Lindberg, Sumner and Masson (2002a, June 13). Measuring the 'daily reach of dailies' and newspaper sections. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-daily-reach-of-dailies-and-newspaper-sections